Representing African styles in modern times can be mostly herculean; especially because there has been an uncontrollable rush for western fashion in the region. Afrikoncept is an African way of changing this narrative, using the best of what we have in the continent to funkify fashion and still look modern!
Run by Uju AbdulKadir, a woman with knack for creative, the target is to berth a fashion line which continuously evolve by combining Ankara, tie and dye and other African materials to western outfits in other to achieve unique fashion forward looks appealing to Africans in Africa, in the diaspora and fashion lovers across the world.
Lurched in various creative Ankara patterns and glittering stones are the female and male round neck t-shirts and polo outfits that clearly accentuate the beautiful colours that African fashion represents. Some other outfits have their aesthetics glamourized with tie and dye. The face caps are touched with radiance of African fashion artistry. Afrikoncept also includes picturesque African-styled accessories.
Talking proudly about her Afrikoncept collections, the helmswoman speaks of her glowing desire to create a niche in the fashion industry globally, with the objective of making African fashion useful in this age, by fusing it with shirts that people are already familiar with, but turning it to something of a spectacle. According to her “my objective is to berth a one stop fashion conglomerate that combines African concepts with western style, so we can begin to take pride in what is ours, while also reviving our moribund tie and dye industry to give it a modern day appeal.”
Keep glued as we reel out the different styles readied from the staples of Afrikoncept.